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# 7 activities of Design Thinking
![[calendar-plus.svg]] <small>Sep 18, 2021</small> | ![[calendar-clock.svg]] <small>Nov 05, 2022</small> 🏷️[[Organization Development MOC|OD]], [[Design Thinking]]
1. **Immersion:** Instead of relying on preexisting data and theories, observe users/customers to gain insight and understanding into their real needs. ([note on p.75](zotero://open-pdf/library/items/GZN7E6IA?page=4))
2. **Sense making:** Select the most important data gathered and look for patterns or themes to mine for insights. ([note on p.76](zotero://open-pdf/library/items/GZN7E6IA?page=5))
3. **Alignment:** Establish design criteria that answers "If anything were possible, what job would the design do well?" and will be used to evaluate ideas. ([note on p.77](zotero://open-pdf/library/items/GZN7E6IA?page=6))
4. **Emergence:** Individual and group brainstorming to identify and build on ideas that fit design criteria. ([note on p.77](zotero://open-pdf/library/items/GZN7E6IA?page=6))
5. **Articulation:** Evaluate each idea by challenging assumptions and ask what would be necessary for the idea to work. ([note on p.78](zotero://open-pdf/library/items/GZN7E6IA?page=7))
6. **Pre-experience:** Create simple prototypes to get a sense of how an idea would work and identify areas that need to be tweaked before moving forward, ([note on p.78](zotero://open-pdf/library/items/GZN7E6IA?page=7))
7. **Learning in action:** Run pilot to test new idea and build buy-in. ([note on p.78](zotero://open-pdf/library/items/GZN7E6IA?page=7))
## Sources
[[Why Design Thinking Works - Liedtka 2018]]