#💡 #🟠 # Simon's Normative Model ![[calendar-plus.svg]] <small>Jul 05, 2022</small> | ![[calendar-clock.svg]] <small>Sep 09, 2023</small> 🏷️ [[decision making]] Simon's Normative Model is an alternative to [[rational decision making]] and considers the limited availability of time and information. Process involves three phases: 1. Intelligence phase - Find, identify, and formulate the problem. 2. Design phase - Identify potential solutions through brainstorming. 3. Choice phase - Select an option and implement decision. Assumptions: - People don't have ability to process all information, even if it's available - [[judgmental heuristics]] - [[satisficing]] _([note on p.3](zotero://open-pdf/library/items/FQ672TGH?page=3))_ ## Sources [[Decision Making Methods -Doss & Horsman 2013]]