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# common information effect
Phenomenon whereby humans focus on things we have in common with others. *([note on p.119](zotero://open-pdf/library/items/KIT89JJ8?page=8))*
## Sources
[[Begin with Trust - Frei & Morriss 2020]]
## Tags
[[Team Building]]
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<small>*Created on:* 2022-02-06</small>
<small>*Last modified on:* 2022-11-05</small>