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# importance of personalization
[[Peter Senge]] points out that in [[organization development|OD]] 90% of the challenges and work are generic and 10% are idiosyncratic. It's that 10% that makes the difference and is important to focus on.
## Sources
[[2022-09-10]] LIOS Fireside Chat with [[Peter Senge]]
## Tags
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<small>*Created on:* 2022-09-10</small>
<small>*Last modified on:* 2022-09-10</small>