#💡 #🟠
# intuitive decision making
![[calendar-plus.svg]] <small>Jul 05, 2022</small> | ![[calendar-clock.svg]] <small>Jan 03, 2023</small> 🏷️ [[decision making]]
Thinking without thinking, or deciding on an unconscious level without any deliberate decision making activity.
Strengths:
- [[thin-slicing]]
- Experiences can change first impressions and biases
- Rapidly adaptable to changing environment
Weaknesses:
- Quick to judge based on implicit biases
- Respond quickly to inaccurate or unreliable information
- Focus on patterns can exclude new alternatives
Best use:- When rapid response is needed ([note on p.4](zotero://open-pdf/library/items/FQ672TGH?page=4))
## Sources
[[Decision Making Methods -Doss & Horsman 2013]]