#💡 #🟡 # legitimizing links ![[calendar-plus.svg]] <small>Dec 05, 2021</small> | ![[calendar-clock.svg]] <small>Jan 03, 2023</small> 🏷️ [[ethics]] Organizations establish legitimacy by developing linkages with stakeholder connections. Links to important people or organizations (through advisory boards, etc.) help demonstrate the organization's value. - These linkages also serve as channels of communication and help demonstrate its value to various groups. Organizations also seek linkages to larger social values or universally positive symbols like the Olympics (ideals of athletic competition) and the Statue of Liberty (buy American) to establish legitimacy. ([note on p.107](zotero://open-pdf/library/items/SVPGS22V?page=5)) ## Sources [[Communication and Organizational Legitimacy - Seeger]]