#💡 #🟡 # normative legitimacy ![[calendar-plus.svg]] <small>Dec 05, 2021</small> | ![[calendar-clock.svg]] <small>Jan 03, 2023</small> 🏷️ [[ethics]] Organizations create normative legitimacy through: - profitability - using resources efficiently and effectively - rationality - operating consistent with basic standards - operating norms - consistent with social norms such as environmentalism and fair treatment of employees - self-created norms - specific standards developed from organization's communication about products, procedures, outcomes, etc. ([note on p.105](zotero://open-pdf/library/items/SVPGS22V?page=3)) ## Sources [[Communication and Organizational Legitimacy - Seeger]]