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# norms
Standards or rules telling members of a group or society how to behave.
- Values affect whether we accept or reject various norms. Depends on whether consequences are compatible or conflict with our valued goals.
- More inclined to accept norms if conformity is important, less likely if self-direction is more important. ([note on p.16](zotero://open-pdf/library/items/3SWNKS8Q?page=16))
## Sources
[[Overview Schwartz Theory - Schwartz 2012]]
## Tags
[[ethics]]
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<small>*Created on:* 2021-11-11</small>
<small>*Last modified on:* 2022-03-09</small>