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# proactive tactics
Focus on achieving immediate objectives by convincing targets to go along with requests. Commonly used strategies include:
- rational persuasion
- apprising - explaining how going along with the request will benefit the target
- inspirational appeals
- consultation - soliciting support by seeking suggestions for improvement
- collaboration
- ingratiation - using flattery or praise to generate positive feelings
- personal appeals - appealing to loyalty and friendship
- exchange - quid pro quo
- coalition tactics - enlisting the help of others to convince the target
- legitimating tactics - claiming authority to make request or aligning request with organization's values, policies, traditions
- pressure
Morality of particular strategy depends on goals.
## Sources
[[Organizational Ethics - Johnson 2019]]
## Tags
[[power]]
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<small>*Created on:* 2021-11-24</small>
<small>*Last modified on:* 2021-11-24</small>