#💡 #🟡 # role of communication in assessments of legitimacy ![[calendar-plus.svg]] <small>Dec 05, 2021</small> | ![[calendar-clock.svg]] <small>Jan 03, 2023</small> 🏷️ [[ethics]] Organizations use strategic communication to build and/or defend their legitimacy. Use PR to emphasize social value, respond to criticisms by defending, justifying and explaining their activities, and mount long-term media campaigns to enhance legitimacy. ([note on p.110](zotero://open-pdf/library/items/SVPGS22V?page=8)) ## Sources [[Communication and Organizational Legitimacy - Seeger]]