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# role of communication in assessments of legitimacy
![[calendar-plus.svg]] <small>Dec 05, 2021</small> | ![[calendar-clock.svg]] <small>Jan 03, 2023</small> 🏷️ [[ethics]]
Organizations use strategic communication to build and/or defend their legitimacy.
Use PR to emphasize social value, respond to criticisms by defending, justifying and explaining their activities, and mount long-term media campaigns to enhance legitimacy. ([note on p.110](zotero://open-pdf/library/items/SVPGS22V?page=8))
## Sources
[[Communication and Organizational Legitimacy - Seeger]]