%% #💡 #🔴 %%
# scarcity
Principle from Robert Cialdini's *Influence* to position something as rare and valuable.
## Sources
[[Key to shifting culture is unsticking the leadership group]]
## Tags
---
<small>*Created on:* 2022-08-14</small>
<small>*Last modified on:* 2022-08-14</small>