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**Title:** Begin with Trust
**Authors:** [[Frances Frei]], [[Anne Morriss]]
**Citation:** Frei, F., & Morriss, A. (2020). Begin with Trust. _Harvard Business Review_, _98_(3), 112β121.
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# Abstract ~ 3 Sentence Summary
Leaders must have trust to empower their people. Leaders can build trust by focusing on the three core drivers of trust: authenticity, logic, and empathy. When trust is lost, it can almost always be traced back to a breakdown in one of these three drivers.
## Author's Purpose
This article explains how leaders can identify their weaknesses and strengths on these three dimensions and offers advice on how all three can be developed in the service of a truly empowering leadership style.
# Notes & Important Ideas
#### p. 114 - [[trust triangle|The trust triangle]] is made up of 3 core drivers of [[trust]]
- [[authenticity]]
- [[logic]]
- [[empathy]] *([note on p.114](zotero://open-pdf/library/items/KIT89JJ8?page=3))*
#### p. 115 - [[empowerment leadership|Empowerment leadership]] can only be practiced after you've built trust. The more trust you build, the more you can empower others.
> real leadership is about your people and creating the conditions for them to fully realize their own capacity and power ([Frei and Morriss 2020:114](zotero://open-pdf/library/items/KIT89JJ8?page=3))
#### p. 116 - To build trust as a leader you have to know what your [[trust wobble]] is.
#### p. 117 - Empathy wobbles are common among high-achieving leaders.
- People who are analytical and driven often get impatient with others who don't have the same motivation or who take too long.
- Distractions can prevent individuals from demonstrating empathy. *([note on p.117](zotero://open-pdf/library/items/KIT89JJ8?page=6))*
- Empathy wobblers should pay attention to their behavior in group settings.
- Focus on what others need
- Stay engaged in conversation
- Put away your phone *([note on p.117](zotero://open-pdf/library/items/KIT89JJ8?page=6))*
> work to ensure that everyone else gets what they need. Take radical responsibility for the others in the room. ([Frei and Morriss 2020:117](zotero://open-pdf/library/items/KIT89JJ8?page=6))
#### p. 117 - Logic wobbles occur when people don't trust your judgement or don't have faith in your ability to deliver.
- When judgement is the issue, support your case with sound evidence and only speak to things you know to be true beyond a reasonable doubt.*([note on p.117](zotero://open-pdf/library/items/KIT89JJ8?page=6))*
- Most logic wobbles are caused when individual doesn't communicate their idea effectively.
- When explaining complex idea or plan, start with main point or headline and then build case with reinforcing evidence.
- Signals clarity of vision and full command of facts. *([note on p.118](zotero://open-pdf/library/items/KIT89JJ8?page=7))*
#### p. 118 - When people feel they're not getting the "real" you that leads to an authenticity wobble.
- People are less willing to be vulnerable if they sense you are concealing the truth or being inauthentic. *([note on p.118](zotero://open-pdf/library/items/KIT89JJ8?page=7))*
> So pay less attention to what you think people want to hear and more attention to what you need to say to them. ([Frei and Morriss 2020:120](zotero://open-pdf/library/items/KIT89JJ8?page=9))
#### p. 119 - Diversity on teams is only an advantage when actively managed for differences.
- Due to [[common information effect]]
- When diverse team members bring the parts of themselves that are different they can expand amount of information the team can access.
#### p. 120 - Building trust with others starts with trusting yourself.
- Be honest with yourself about yourself
- Acknowledge your own needs and attend to them
- Have conviction in your own ideas and ability to perform *([note on p.120](zotero://open-pdf/library/items/KIT89JJ8?page=9))*
# Personal revelations
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# Other References
TBR:: πUnleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You by Frances Frei and Anne Morriss (GR)
## Tags
[[Leadership]] | [[Team Building]]