#📓 #🎥 #🟠 # Designers - think big! ![[calendar-plus.svg]] <small>Sep 18, 2021</small> | ![[calendar-clock.svg]] <small>Jan 03, 2023</small> 🏷️ [[Design Thinking]] **Author:** Tim Brown **Citation:** Brown, T. (2009, July). *Designers - think big!* [Video]. TED Conferences. https://www.ted.com/talks/tim_brown_designers_think_big/up-next?language=en --- # Summary Tim Brown argues for a shift in thinking about design from the creation of fashionable objects to design as an approach to create solutions that have a larger impact. ## Key Takeaways # Notes & Important Ideas - In the late 20th century, design became a tool of consumerism - making things more attractive, easier to use, more marketable - Focus on "design thinking to solve problems and to create world-changing innovations" (Brown, 2009, 3:33) - Start with [[integrative thinking]] to balance what humans need with technical feasibility and economic viability - Design is human-centered - it starts with what humans need, or might need. - must first understand culture and context - Learning by making - prototyping - "Instead of thinking about what to build, building in order to think." (Brown, 2009, 6:43) - [[Bring ideas to life to understand strengths & weaknesses|Only by bringing ideas to life can we understand their strengths and weaknesses]] - Shifting objective of design from consumption to participation - "active engagement of everyone in experiences that are meaningful, productive and profitable" (Brown. 2009, 8:33) - take design out of the hands of designers and put it into the hands of everyone - [[Design Thinking]] encourages a divergent approach > by focusing on the needs of humans and by using prototypes to move ideas along quickly, by getting the process out of the hands of designers, and by getting the active participation of the community, we can tackle bigger and more interesting questions. ## Connections to Other Materials --- # Personal Reflections & Application # Other References TBR:: 🔖 The Design of Business by Roger Martin (GR) TBR:: 🔖 Rotman on Design by Roger Martin and Karen Christensen (GR) TBR:: 🔖 Creative Confidence by Tom Kelley and David Kelley (GR)