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# How Indra Nooyi Turned Design Thinking Into Strategy - HBR
![[calendar-plus.svg]] <small>Sep 18, 2021</small> | ![[calendar-clock.svg]] <small>Nov 25, 2022</small> 🏷️ [[Design Thinking]]
**Author:**
**Citation:** How Indra Nooyi Turned Design Thinking Into Strategy. (2015). _Harvard Business Review_, _93_(9), 80–11.
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# Summary
Interview with Indra Nooyi about how Pepsi uses design thinking to drive innovation and growth.
## Key Takeaways
# Notes & Important Ideas
- Design is not just about packaging, it's about the whole experience
- [[Conditions for Design Thinking|Conditions necessary for design thinking to thrive in an organization]]: ([note on p.83](zotero://open-pdf/library/items/9ACPNHI8?page=4))
> "design leads to innovation and innovation demands design" - Indra Nooyi ([ 2015:84](zotero://open-pdf/library/items/9ACPNHI8?page=5))
## Connections to Other Materials
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# Personal Reflections & Application
# Other References