#📓 #📄 #🟡 # How Indra Nooyi Turned Design Thinking Into Strategy - HBR ![[calendar-plus.svg]] <small>Sep 18, 2021</small> | ![[calendar-clock.svg]] <small>Nov 25, 2022</small> 🏷️ [[Design Thinking]] **Author:** **Citation:** How Indra Nooyi Turned Design Thinking Into Strategy. (2015). _Harvard Business Review_, _93_(9), 80–11. --- # Summary Interview with Indra Nooyi about how Pepsi uses design thinking to drive innovation and growth. ## Key Takeaways # Notes & Important Ideas - Design is not just about packaging, it's about the whole experience - [[Conditions for Design Thinking|Conditions necessary for design thinking to thrive in an organization]]: ([note on p.83](zotero://open-pdf/library/items/9ACPNHI8?page=4)) > "design leads to innovation and innovation demands design" - Indra Nooyi ([ 2015:84](zotero://open-pdf/library/items/9ACPNHI8?page=5)) ## Connections to Other Materials --- # Personal Reflections & Application # Other References