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# Understand IBM Design Thinking in 10 minutes
![[calendar-plus.svg]] <small>Sep 13, 2021</small> | ![[calendar-clock.svg]] <small>Nov 25, 2022</small> 🏷️ [[Design Thinking]], [[Organization Development MOC|OD]]
**Author:** IBM
**Citation:** IBM. (2021, February 10) *Understand IBM design thinking in 10 minutes* [Video]. IBM Media Center. https://mediacenter.ibm.com/media/Designthinking/1_rr228ajg
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# Summary
An explanation of how design thinking works at IBM.
## Key Takeaways
# Notes & Important Ideas
- Artifacts are not design, they are the outcomes of design. Design is all the thinking and work that went into creating the artifact.
- Core of IBM design thinking is "how do we continue that conversation with our clients and our users? "
- 3 principles of design thinking
1. Focus on user outcomes
2. Diverse empowered teams
3. Restless reinvention - conversation between users and teams
- Loop of continuous understanding
- Everything is a prototype that can continue to be iterated on
- 3 keys to IBM design thinking
1. Objectives that align teams (Hills)
- tells you where to go, but not how to get there
- don't design hill with solution in mind
2. Alignment across time (Playbacks)
- opportunity to bring other stakeholders into the loop
- way to play back observations, reflections and creations to others
- beginning to tell story from user perspective
3. Alignment with user's reality (Sponsor Users)
- acknowledgment that we don't know everything
- bring user onto team for real-time feedback
> Every time you observe, you're understanding a little more about the world around you. Every time you reflect you're understanding a little more about your own team and what you can do for the world. And every time you make, you're understanding a little bit more about the solutions, or the potential solutions, that exist.
> It's really important that hills are implementation agnostic. They should give a team, that knows far better than our managers often do, the space to do the right thing, and to make those decisions and get creative on their own.
## Connections to Other Materials
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# Personal Reflections & Application
# Other References