#📓 #🎥 #🟠 # Understand IBM Design Thinking in 10 minutes ![[calendar-plus.svg]] <small>Sep 13, 2021</small> | ![[calendar-clock.svg]] <small>Nov 25, 2022</small> 🏷️ [[Design Thinking]], [[Organization Development MOC|OD]] **Author:** IBM **Citation:** IBM. (2021, February 10) *Understand IBM design thinking in 10 minutes* [Video]. IBM Media Center. https://mediacenter.ibm.com/media/Designthinking/1_rr228ajg --- # Summary An explanation of how design thinking works at IBM. ## Key Takeaways # Notes & Important Ideas - Artifacts are not design, they are the outcomes of design. Design is all the thinking and work that went into creating the artifact. - Core of IBM design thinking is "how do we continue that conversation with our clients and our users? " - 3 principles of design thinking 1. Focus on user outcomes 2. Diverse empowered teams 3. Restless reinvention - conversation between users and teams - Loop of continuous understanding - Everything is a prototype that can continue to be iterated on - 3 keys to IBM design thinking 1. Objectives that align teams (Hills) - tells you where to go, but not how to get there - don't design hill with solution in mind 2. Alignment across time (Playbacks) - opportunity to bring other stakeholders into the loop - way to play back observations, reflections and creations to others - beginning to tell story from user perspective 3. Alignment with user's reality (Sponsor Users) - acknowledgment that we don't know everything - bring user onto team for real-time feedback > Every time you observe, you're understanding a little more about the world around you. Every time you reflect you're understanding a little more about your own team and what you can do for the world. And every time you make, you're understanding a little bit more about the solutions, or the potential solutions, that exist. > It's really important that hills are implementation agnostic. They should give a team, that knows far better than our managers often do, the space to do the right thing, and to make those decisions and get creative on their own. ## Connections to Other Materials --- # Personal Reflections & Application # Other References